Emotional Sciences

West of Scotland based Emotional Sciences, offers a variety of solutions to companies seeking to manage the impact of emotion and the emotional mind of the consumer through the utilisation of tools and methodologies in emotional marketing.

Dr Martin Peddie, founder of Emotional Sciences, had developed a new software application to analyse a person's emotions at any given point in time. However they needed to carry out some due diligence to examine the commercial viability of the new tool within the existing HR market.

Interface introduced Emotional Sciences to the University of Edinburgh Business School.

Business Benefits: The benefits of this collaboration included initial review of the commercial viability and use of the tool within the existing HR market, concluding that Emotional Sciences' software has enormous potential, given its uniqueness, capability and niche place in a market.

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