Owners of Beirhope Alpacas with their alpacas

The ABCs….and Ds of Success

Alpacas, branding, collaboration……and diversification are the keys to success for a Borders’ based company.

Beirhope Alpacas are a family-owned smallholding located in the stunning Cheviot Hills. They started operating in 2017 with five alpacas and 12 acres of smallholding.  Since then, the business has thrived and managed to withstand the COVID-19 crisis.

Their core offering is alpaca treks and ‘meet the alpaca’ experiences. This is just their starting point, however, and they want to take their assets – the alpacas and beautiful setting in the Borders – and develop a range of offerings all based around the ‘Beirhope Brand’. Initially, the company was looking for visual design and communication ideas around how to develop the story of their smallholding, their alpacas and yarn, and their packaging and branding, all with a focus on provenance.

The company was referred to Interface by the South of Scotland Enterprise (SOSE). Since SOSE’s inception in March, Interface has been working closely with their team members to ensure that the Interface service is signposted for businesses within their region for COVID-19 support and beyond.

With assistance from Interface, Beirhope Alpacas successfully applied to the University of the Highlands and Islands for consideration for the Visual Communication and Design BA programme to help develop their brand.  The students started working on this collaborative project in September.

Lynne Jobes looking into the camera with an alpaca

“Working with Wilma Norris at SOSE has been hugely beneficial for us here at Beirhope. Her suggestion to contact Interface and look to undertake a project with university students has been hugely helpful in progressing the project of brand Beirhope. Shelley Breckenridge, Business Engagement Manager at Interface, contacted me quickly and helped prepare the initial brief. From there, Perth College, UHI, took up our project. The students are working to our brief, providing some fantastic concepts and designs. This is an amazing opportunity for my business to grow and improve with such professional services that otherwise would have been beyond our reach. I can’t thank Wilma, Shelley and Perth College students highly enough.”  

Lynne Jobes, Owner, Beirhope Alpacas