Edinburgh-based research firm, Jump Research was set up by Louise Fraser in 2012 to bridge a gap between a full service market research agency and a consultancy.
Since then the company has worked with many of Scotland’s leading organisations and brands including DC Thomson, VisitScotland, First Milk, Border Biscuits, NHS Scotland and Falkirk Council.
Louise saw an opportunity to create a mobile research van which would allow her to extend her reach into remote areas and also to create a unique platform for gathering data for her clients – she approached Edinburgh Napier University to explore the idea further.
“I thought it would be a great way to engage with people who may not normally get the opportunity to take part in research, and to do it in a cost effective way for our clients,” She said. “One of the biggest issues faced by the research industry nowadays is getting people to give up their time to give us their opinions so I wanted to create something that would be interesting and fun for research participants whilst enabling us to deliver robust information to our clients.”
As a completely new idea, there was no prototype to follow so Jump Research, in partnership with Edinburgh Napier University, applied to Interface for a Scottish Funding Council Innovation Voucher which would be used to fund an academic to design the research van. The University also used it as a project with third year product design students, who delivered some innovative ideas, including colourful seating and storage cubes, which were incorporated into the final design.
The van was then custom-built by Kilmarnock based firm, Rockinvans with the exterior design elements provided by Edinburgh designers, Whitenoise Creative.
Designed to enable public opinions and customer feedback to be gathered everywhere and anywhere, the ‘Jump on the Street’ van is now fully equipped with the latest technology to deliver quantitative surveys, qualitative in-depth interviews and vox pop style video interviews.
“I’m a big believer in the value of collaboration and it’s been great to be able to work closely with such creative and talented individuals to bring my idea to life. We have already taken Jump on the Street all around the Scottish Highlands & Islands and through Edinburgh during the festivals. We’ve had really positive feedback from participants and clients so far, so we’re really excited about the potential for Jump on the Street.”
The Market Research Society (MRS) Operations Awards 2016: Best Data Collection (face-to-face) Winner.
Please note that Interface administers the Innovation Voucher Scheme on behalf of the Scottish Funding Council. All funding applications are reviewed on a case by case basis by the Scottish Funding Council, guidelines can be found here.