09 May 2017Edinburgh & Lothians
Venue: Room 1.10, Edinburgh Napier University, Craiglockart Campus, 219 Colinton Rd, Edinburgh
Time: 10:00 to 14:00
This free event will help tourism businesses address challenges and maximise opportunities from the growing senior tourism market.
Senior customers can bring higher than average spend, repeat visits, and consumer loyalty to a country, destination or business. Whilst catering for this age group has many benefits, meeting the needs of people with dementia, additional caring needs or mobility issues, for example, takes initiative and innovative thinking. As this is a potentially lucrative market Interface are working with partners to equip the Scottish tourism sector for the diverse needs of senior travellers.
This event will bring together tourism businesses and tourism stakeholders in Scotland to hear about the latest academic research. There will be a range of speakers sharing their expertise, market insights and new technologies which can enhance your plans.
Come along to give your business and destination the edge in maximising the volume and value of senior tourists and help deliver experiences which exceed their expectations. Gain useful perspectives and make new contacts with other businesses, tourism stakeholders and Scottish universities.
‘We are pleased to support this event as it is key for the Scottish tourism sector to take into account the effect of an ageing population, and to better understand how to adapt their service offering to this ageing customer base and workforce. We are keen to provide knowledge through research and share our findings with industry through our ‘Ageing Research Network’ at Edinburgh Napier University. This draws upon pan-University interdisciplinary expertise, bringing together colleagues to discuss, conduct, and disseminate research on ageing.’ Valerie Egdell, Senior Research Fellow, Employment Research Institute at Edinburgh Napier University.
Tuesday 9th May 2017- hosted by Edinburgh Napier University at their Craiglockhart Campus
09:30 arrivals and refreshments
10:00 programme start
13:00 lunch and exhibition
Parking is available in Car Park A, please advise Security on arrival that you are a guest at the event via the intercom system at the barrier.
Disabled parking is available beside the main building, please ensure your blue badge is displayed.
Access guide for venue: