Sansooz looks to stand out in the crowd

Not being visible at night is one of the main contributing factors that results in a pedestrian or cyclist being killed or injured every hour in the UK. With this knowledge in mind, Aberdeen entrepreneur Sooz Chirino of SanSooz has created a fashionable solution aimed to help prevent these terrible road incidents from happening. 

Their range features innovative reflective outdoor clothing and accessories of the highest quality; which are like nothing you’ve seen before. The use of innovative technology allows them to incorporate reflective materials into their designs. The products are reflective under direct light i.e. car headlights, however, remain normal, attractive and fashionable at other times. This is a breakthrough merging fashion and function; something that could potentially save lives worldwide. 

Founder Sooz Chirino, says:

“Our mission is for people to be safe, seen and stylish. We intend to keep people fashionable by day and highly visible at night with our unique designs; giving drivers vital seconds to take preventative actions on dark nights”.

SanSooz’s aim is to give support to adults, kids, cyclists, busy commuters and vulnerable pedestrians. They have even created a fantastic reflective dog coat for four-legged friends!

Sooz worked with University of Dundee to turn her idea into a reality after speaking with business support organisation Interface, which specialises in connecting businesses to academics in Scotland’s universities and research institutions.

Lorna Watson, Interface Business Engagement Executive, said: 

“When I first met Sooz I could understand what she was trying to achieve straight away. I worked with her to help complete an enquiry form, and then I conducted a search within all of Scotland’s universities to identify the right expertise for her business. I was then able to introduce her to two universities who were interested in working with her. She went on to work with Duncan of Jordanstone, University of Dundee. It’s great to see the end results and to think I was able to help in her journey to launch her business and enable her product to reach its intended market.”

Sansooz will be continuing their journey with an ambitious crowdfunding campaign to raise £200,000. This will enable them to fund their clothing and accessories for volume production. They will also be able to continue with their research and development for future incredible products and be able to expand their lines.  

The business is ready to launch soon and will be continuing their journey with a four-week campaign to raise £200,000. The campaign is being supported by Angus Council. Shelley Hague, Business Manager, Funding, Policy and Projects – Economic Development, at Angus Council, said:

“The products are great; we think they will be a great success with kids and adults alike. I think it’s great that SanSooz have even created a loveable road safety mascot dog called SANdy (Seen At Night dy). He will be visiting local schools to spread the road safety message soon”. 

They can only achieve this if they are given crucial support by local businesses and individuals in the community. To join SanSooz on their journey to help the nation stay safe, seen and stylish, find them on: for a four week campaign; starting 31-03-16. You may just save a life!  


A little bit about Sooz

Sooz is a local lass and prior to launching SanSooz, she was happily working as a Fashion/Textiles & Art/Design lecturer at NESCOL. After hearing too many tragic stories about people being seriously injured or killed due to drivers not being able to see them in the dark, she decided to take the plunge and follow her idea of creating fashionable reflective clothing. As with any business start-up Sooz has experienced a lot of ups and downs! From the lows of health problems to the highs of attracting support from Business Gateway/Elevator, Interface and Scottish Enterprise, she has been on a long journey to get SanSooz up and running but here they are! SanSooz is ready to go and help the nation be safe, seen and stylish!